As budding arts managers, we must learn not only the
business practices of an infinitely complicated not-for-profit sector - we must
also consider and develop our own artistic principles. By taking the time to
think about what “Art” really means to us, we were able to define our personal
values – which will hopefully help us to make smarter, more well-informed
programming choices in the future!
Taken as a whole, our Manifestos represent the view of a new
generation of arts professionals:
We are audience-centric – we believe that the impact that
our work has on the audience and the individual experiences that each audience
member brings into viewing our work are of the utmost importance. We do not disregard artistic quality - on the contrary, we hold the art to even higher standards. We want it to serve as a catalyst for emotion, a moral compass, and a binding force for communities.
Follow the links below to take a deeper look at our answers to the question: "What is Art?"
Kelsey Small
believes that Art exists when it is used as a social and moralizing force for
audiences responding to the work. Art connects audiences to new meaning and
encourages them to shatter preconceived notions in exchange for innovative
insight and reflection.
Rachael Wilkinson thinks that the idea that art has a higher Truth denies the life experiences
and emotional contexts an audience brings to a work. She says Art is not meant
to exist in a vacuum and that the audience must be taken into account if
discussing this idea of Truth.
Eric Gerdts
explores the ephemeral nature of live arts performances – does viewing a live
performance diminish the impact on the viewer?
Jesse Montgomery
argues that after
a period of disjointed experimentation, composers are once again making full
use of the orchestra. The orchestra and the classical vocabulary still
have more to say and explore, and are still one of the best instruments for
conveying the full range of sounds and emotion.
Rebecca Fink
believes that while the performing arts do not necessarily require audiences to
be considered works of art, they are heavily dependent on the viewer in almost
every other way. Regardless of the type of performing arts, audience has
an impact on the creation of the work, the life span of that work, and the
potential death of that work.
Michelle Cheng
muses on the definition of music - it is a dynamic one, shaped by each
individual listener's past experiences and exposure to sound. She argues that regardless
of what one considers "music," true live performance is the most
authentic manifestation of the form, due to the element of spontaneous
creation, as well as the fact that process and product are occurring
simultaneously.
Jessie Bower
says that Art is the representation of knowledge within a deliberate context
wherein the intention is for the result or action to be received as art. Art is
recognized by the vocabulary that is used to create it.
Audrey Kwong explores
how music over the centuries has always been described as melody, harmony, and
rhythm, and has evolved with the trends of the time. However, in order to
continue to find it's place amongst the growing number of entertainment
options, music, and specifically symphonic and chamber music is going to need
to put a larger emphasis on community relevance.
Marissa Cinquanti asks whether art is still art when it is viewed on a screen from the comfort of a movie theater or the audience's own home.
I do find it interesting that as a whole (your group and, to be honest, your entire class) your focus is on the audience instead of the artist as the quintessential component of the artistic product. Perhaps this is due to the increasing focus on process over product in the education and production system? It speaks well for success for organizations engaging their audiences in the future!
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